Majority of retailers normally deal with numerous or high number of products and for this reason it is important that they find out a way that they are able to ensure that these products are protected from theft or loss within the premises and this is why it is important to ensure that they take up security measures to be able to protect these goods and products. In this chapter, we are going to look at the reasons why it is important for retailers to take caution or security measures when it comes to their products. One of the major security measures that retailers normally take is the use of video surveillance and this is a very important security measure because they are able to physically control or even man their retail products and therefore they will be in a position to get to see an attempted theft or even a theft that may have taken place or even any damage of goods that may have occurred and be able to place the action to the particular person who may have performed it and therefore they will be able to deal with them accordingly.
Another benefit of the security of the retail products is the fact that it is able to heighten loss prevention and this means that when you have taken security measures on your retail products it will reduce the level of losses that you will go through and therefore it will assist the business to attain its goal of maximizing on profits. The security measures can also be a good advantage and this is because they are able to better the customer experience through the use of in-store analysis meaning that the retailer will be able to know how customers are behaving towards specific product and as a result of this they will be in a position to know how they can improve the experience of the customer in order to be able to satisfy the customer more.
The use of these security devices should not be saying as a cost to do the business and this is because it is more of a competitive advantage to the retailer and this is because they are able to reduce the number of losses that may occur in their business and at the same time they are able to increase the customers’ experience which means that the customer will be most satisfied and therefore even more customers to the business or even more number of times that the customer will come to the business. Another benefit that we are able to see when it comes to using security measures such as the security tags is the fact that they are able to prevent theft of retail products since when an individual tries to come out with a product that has not been paid for this will be detected at the store’s exit and they will be able to deal with the individual accordingly.